APUS Announces Integration With Microsoft's MSN Portal to Deliver News

Collaboration Combines Entertainment and News Content from MSN with APUS' Smart Personalization Technology

BEIJING, CHINA / ACCESSWIRE / November 20, 2017 / APUS, a fast-growth Chinese mobile internet company, today announced it will incorporate news and entertainment content from Microsoft's MSN portal to millions of APUS users around the world. Already, users of APUS Browser in Indonesia, Japan, Brazil, Vietnam, Philippines, the United States, and South Korea have access to the MSN content, which has already led to a 20 percent increase in the number of news stories being viewed. Eventually, APUS users in 53 countries will see free MSN-curated content added to APUS's ecosystem of apps. With over half of APUS users coming from emerging markets, it's hoped that the partnership with APUS will help expand the reach of MSN - already one of the 50 most popular websites in the world.

Users of APUS Headline, APUS Know, and APUS Browser will see the new MSN content within the newsfeed, which already brings together text and video content from a number of different syndicated sources. Each and every APUS user will see stories and content that's tailored to their own interests and preferences, thanks to APUS's machine learning and Big Data technology.

"I believe that the next wave of mobile technology will be driven by personalized content, underpinned by emerging technologies like AI and Machine Learning. That's why our strategy at APUS is to collaborate with a broad range of companies, both local and global. Our partnership with MSN is a great example of this approach," said Tao Li, Founder of APUS Group.

Mr Li added, "The collaboration with MSN is about more than simply adding more content to the APUS experience. After three years where our focus has been on growing the global audience for APUS products, we are now focusing on how to give every individual a uniquely personalized mobile experience. To have MSN supporting us in this task is a huge boost."

APUS Group is one of the world's leading Android app developers and mobile internet companies. By the end of 2016, APUS announced that it had passed one billion users worldwide. The company - which was valued at $1 billion within seven months of launching - is still ranked as the joint second fastest company in the world to be classed as a unicorn. APUS's apps reach millions of Android users in countries such as India, Brazil, Mexico, US, Russia, Malaysia, Philippines, and Nigeria helping to make it easier for people to get online and get the most out of their Android device.

Mr. Rob Bennett, General Manager of Global Content Operations at Microsoft, added, "MSN is pleased to integrate with APUS to deliver engaging content experiences for smartphone users across different parts of the world. The combination of our portfolio of content from top global news brands and the mobile platform from APUS will enrich people’s lives and empower communities."